What Dana White has said about Ultimate Fighting Championship

White values the UFC at about $50 billion by comparison with the Lakers' sale price.

“The UFC was purchased for $2 million. And if the Lakers sold for $12.5 billion, then the UFC is worth $50 billion, okay?”

The Diary Of A CEO with Steven Bartlett: Dana White: This Generation Thinks You Can Build A Business From Home, It's Impossible! (Oct 5, 2026) · Listen from 16:45

White claims the UFC now competes with the major American sports leagues rather than other fight promoters.

“My competitors are the NFL, Major League Baseball, the NHL, and the NBA”

The Diary Of A CEO with Steven Bartlett: Dana White: This Generation Thinks You Can Build A Business From Home, It's Impossible! (Oct 5, 2026) · Listen from 30:52

White criticises Ian Garry for embracing his opponent in the fifth round instead of pressing for the win.

“Show Islam all the love you want when the fight's over. This is the fifth round. You have five minutes left”

The Diary Of A CEO with Steven Bartlett: Dana White: This Generation Thinks You Can Build A Business From Home, It's Impossible! (Oct 5, 2026) · Listen from 40:43

White recounts that he initially opposed women in the UFC because he was selling male fights to networks and sponsors.

“I didn't want women in the UFC, right? And the reasoning is I was trying to sell men to networks and sponsors”

The Diary Of A CEO with Steven Bartlett: Dana White: This Generation Thinks You Can Build A Business From Home, It's Impossible! (Oct 5, 2026) · Listen from 47:28