Ekin Ozlen

Ozlen claims KERACELL was the first brand to combine CBD with human stem cell extract.

“I was also the first brand to combine CBD with human stem cell extract”

Coffeez with Joe Shalaby: From Supermodel to Stem Cell Skincare Empire | Ekin Ozlen | Coffeez with Joe Shalaby Ep. 321 (Oct 14, 2026) · Listen from 57:58

Ozlen says she placed KERACELL products and lyrics in her music videos so the brand would not crowd out her artistic career.

“I made that decision to basically start product placement in my music videos because I was a model and I was a singer”

Coffeez with Joe Shalaby: From Supermodel to Stem Cell Skincare Empire | Ekin Ozlen | Coffeez with Joe Shalaby Ep. 321 (Oct 14, 2026) · Listen from 50:40

Ozlen says her role was to make a high-science brand understandable to retail buyers and consumers, while her partner was the formulator.

“I think that Carousel needed me to dumb it down and make it relatable to the masses”

Coffeez with Joe Shalaby: From Supermodel to Stem Cell Skincare Empire | Ekin Ozlen | Coffeez with Joe Shalaby Ep. 321 (Oct 14, 2026) · Listen from 47:03

Ozlen claims KERACELL's products are clinically validated through Stanford and that A-list celebrities buy them directly from her.

“It's, it's all clinically validated all through Stanford”

Coffeez with Joe Shalaby: From Supermodel to Stem Cell Skincare Empire | Ekin Ozlen | Coffeez with Joe Shalaby Ep. 321 (Oct 14, 2026) · Listen from 39:43

Ozlen says her hair products cannot revive dead follicles but can stimulate dormant ones, likening the effect to lawn fertilizer.

“If your hair follicle is dormant and it needs to be revitalized and sort of woken up, imagine like a lawn fertilizer, right?”

Coffeez with Joe Shalaby: From Supermodel to Stem Cell Skincare Empire | Ekin Ozlen | Coffeez with Joe Shalaby Ep. 321 (Oct 14, 2026) · Listen from 54:12

Ozlen states that her products contain no human DNA, using a human stem cell extract derived from culture media.

“there's no human DNA whatsoever in these products. So it's literally the media that is born from a human starting material”

Coffeez with Joe Shalaby: From Supermodel to Stem Cell Skincare Empire | Ekin Ozlen | Coffeez with Joe Shalaby Ep. 321 (Oct 14, 2026) · Listen from 36:34

Ozlen says she saw top surgeons send patients home after procedures with only Dial soap and Aquaphor, revealing an unmet need in post-procedure skincare.

“the best doctors in the world were sending people out, like I said, with dial soap, because it's antibacterial, and Aquaphor for hydration”

Coffeez with Joe Shalaby: From Supermodel to Stem Cell Skincare Empire | Ekin Ozlen | Coffeez with Joe Shalaby Ep. 321 (Oct 14, 2026) · Listen from 30:43

Ozlen frames aging as a wound and says her products are designed to treat it that way.

“Carousel attacks the aging process as if it were a wound. That's the best way to explain what these products and what these ingredients topically are doing”

Coffeez with Joe Shalaby: From Supermodel to Stem Cell Skincare Empire | Ekin Ozlen | Coffeez with Joe Shalaby Ep. 321 (Oct 14, 2026) · Listen from 1:05:47

Ozlen recommends that clients buy an inexpensive microneedling device on Amazon and use it at home with her products.

“I tell a lot of my clients just buy one of the microneedling devices on Amazon and do your own face and scalp with our product”

Coffeez with Joe Shalaby: From Supermodel to Stem Cell Skincare Empire | Ekin Ozlen | Coffeez with Joe Shalaby Ep. 321 (Oct 14, 2026) · Listen from 1:04:42

Ozlen argues that minoxidil traps users because hair falls out once they stop using it.

“Once you start using minoxidil-based products, you're stuck because the minute that you remove that product from your scalp, your hair is going to fall out”

Coffeez with Joe Shalaby: From Supermodel to Stem Cell Skincare Empire | Ekin Ozlen | Coffeez with Joe Shalaby Ep. 321 (Oct 14, 2026) · Listen from 54:37

Ozlen says her first husband refused chemotherapy and radiation in favor of treatments in Mexico, which taught her not to always follow medical providers.

“He was really the one who taught me not to always do what the medical providers are telling which is crazy to do and he's a surgeon”

Coffeez with Joe Shalaby: From Supermodel to Stem Cell Skincare Empire | Ekin Ozlen | Coffeez with Joe Shalaby Ep. 321 (Oct 14, 2026) · Listen from 49:37

Ozlen advises women to freeze their eggs in their twenties so they are not pressured to find a partner before having children.

“Do the egg retrieval in your like 20s. Just do it. Knock it out. And then you don't have to ever feel pressure to find a man to have children with”

Coffeez with Joe Shalaby: From Supermodel to Stem Cell Skincare Empire | Ekin Ozlen | Coffeez with Joe Shalaby Ep. 321 (Oct 14, 2026) · Listen from 44:20

Ozlen recounts that she reached the top ten of Miss Turkey but lost after trying to answer an untranslated question in Turkish, which still frustrates her.

“I attempt to answer him, Alyssa, in Turkish. Why would I do this? Because I was so afraid that they were gonna disqualify me the entire time”

Coffeez with Joe Shalaby: From Supermodel to Stem Cell Skincare Empire | Ekin Ozlen | Coffeez with Joe Shalaby Ep. 321 (Oct 14, 2026) · Listen from 26:13

Ozlen says her first husband's early death made her determined to accomplish everything she came to do because life is short.

“I think it's made me look at my life and go, oh, my God, like I've got to do everything that I came here to do because there is not enough time”

Coffeez with Joe Shalaby: From Supermodel to Stem Cell Skincare Empire | Ekin Ozlen | Coffeez with Joe Shalaby Ep. 321 (Oct 14, 2026) · Listen from 8:58

Ozlen argues that Instagram and now AI have transformed the modeling industry so that traditional agencies like Ford matter far less.

“I think that Instagram is really a phenomenon and I'm part of that world too. So it's like a movement and it's completely changed the industry”

Coffeez with Joe Shalaby: From Supermodel to Stem Cell Skincare Empire | Ekin Ozlen | Coffeez with Joe Shalaby Ep. 321 (Oct 14, 2026) · Listen from 4:28