What Grant LaFontaine has said about A/B testing
1 quote · 1 episode · Sep 21, 2026
Grant LaFontaine, Canadian entrepreneur, co-founder and CEO of the live-shopping marketplace Whatnot, has been quoted on A/B testing once in 1 episode of My First Million, most recently on September 21, 2026. Each quote below is verbatim and links to the moment it was said.
In their words
LaFontaine said A/B tests are unreliable on network systems because changing the feed alters seller behavior and pollutes both arms of the test.
“So A/B tests are notoriously bad on network systems”
My First Million: Whatnot founder: This is the future of e-commerce (Sep 21, 2026) · Listen from 42:52
Episodes
Whatnot founder: This is the future of e-commerceMy First Million · Sep 21, 2026 · 1 h 2 min
Whatnot co-founder Grant LaFontaine tells Shaan Puri and Sam Parr how a Funko Pop marketplace became a $20 billion live-commerce company.