Despacito

Joe CoscarelliNew York Times culture reporter and co-host of Popcast

• Coscarelli argues that Despacito's 2017 success proved there was a large enough audience to sustain pop music in languages other than English.

  “This was a toothpaste out of the tube moment for Latin music or pop music in any language besides English, in which it became clear that there was a big enough audience to sustain it”

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