NBA viewership and short-form content
Subject in Basketball
NBA viewership and short-form content has come up in 1 episode across 1 podcast in TMT, including Digital Social Hour. 2 people have made recorded remarks about it.
What people said
Sean KellyHost of the Digital Social Hour podcast
Kelly says his show's strategy centers on short-form clips.
“We go all in on short form, similar to you. That's our bread and butter. We're known for the clips”
Digital Social Hour: NBA Players Are Scared to 1v1 This YouTuber... | DSH #1949 (May 5, 2026) · Listen from 36:12
Matt KiatipisCanadian basketball content creator known as MK, famous for viral one-on-one street basketball videos
Kiatipis says the only exciting parts of five-on-five NBA games are drama and highlights, and he cannot watch a full game.
“The only, like, exciting thing in 5v5 is when there's, like, beef or, like, tea time”
Digital Social Hour: NBA Players Are Scared to 1v1 This YouTuber... | DSH #1949 (May 5, 2026) · Listen from 3:50
Podcasts
- Digital Social Hour · 1 episode
Episodes
NBA Players Are Scared to 1v1 This YouTuber... | DSH #1949Digital Social Hour · May 5, 2026 · 49 min
Basketball creator MK tells Sean Kelly about his viral one-on-one format, plans for a global league, NBA players dodging him, fame, and playing in Brazil's favelas.