Paid influencer campaigns
Subject in Marketing
Paid influencer campaigns has come up in 1 episode across 1 podcast in TMT, including Pod Save America. 1 person has made recorded remarks about it.
What people said
Will SommerReporter at The Bulwark who wrote about Bill Pulte
Sommer believes a sudden influencer campaign calling Harley-Davidson woke was a paid effort, though he has not proven it.
“I haven't proven it, but I think it's clear that this is a paid campaign”
Pod Save America: The Splintering MAGA Media Rage Machine (Jun 7, 2026) · Listen from 50:07
Sommer agrees with Ashley St. Clair that pay-to-play arrangements are widespread among right-wing influencers.
“I think there's like a huge amount of pay to play or payola washing around”
Pod Save America: The Splintering MAGA Media Rage Machine (Jun 7, 2026) · Listen from 49:29
Podcasts
- Pod Save America · 1 episode
Episodes
The Splintering MAGA Media Rage MachinePod Save America · Jun 7, 2026 · 1 h 3 min
Tommy Vietor and The Bulwark's Will Sommer survey the fracturing MAGA media world, from Candace Owens and Tucker Carlson to the Daily Wire, manosphere streamers and far-right candidates.