Perpetuity clauses and likeness rights
Subject in Business
Perpetuity clauses and likeness rights has come up in 1 episode across 1 podcast in TMT, including Coffeez with Joe Shalaby. 1 person has made recorded remarks about it.
What people said
Pam ZapataFounder and CEO of Society18, a multicultural influencer talent and marketing agency
Zapata advises creators to read contracts, exclude perpetuity, define scope, and hire an attorney.
“Read the contract. Make sure that perpetuity is not in the agreement. Make sure the scope is lined out and very clear”
Coffeez with Joe Shalaby: She Quit Her Job and Built a 7 Figure Talent Agency | Pam Zapata | Coffeez Ep. 323 (Oct 29, 2026) · Listen from 1:06:49
Zapata recounts clients discovering their images on billboards years after small one-time payments due to perpetuity clauses.
“I got paid two thousand dollars for this campaign one time eight years ago. And now they're using my image on a billboard”
Coffeez with Joe Shalaby: She Quit Her Job and Built a 7 Figure Talent Agency | Pam Zapata | Coffeez Ep. 323 (Oct 29, 2026) · Listen from 43:44
Zapata argues that granting usage rights in perpetuity is the costliest mistake creators make in deals.
“no one should have anyone's right or like right to use their likeness in perpetuity. That's just like bad business”
Coffeez with Joe Shalaby: She Quit Her Job and Built a 7 Figure Talent Agency | Pam Zapata | Coffeez Ep. 323 (Oct 29, 2026) · Listen from 43:28
Podcasts
- Coffeez with Joe Shalaby · 1 episode
Episodes
She Quit Her Job and Built a 7 Figure Talent Agency | Pam Zapata | Coffeez Ep. 323Coffeez with Joe Shalaby · Oct 29, 2026 · 1 h 8 min
Joe Shalaby talks with Society18 founder Pam Zapata about building a creator talent agency, the creator pay gap, perpetuity clauses, and her career path.