Abraham Gray
Atlanta-based entrepreneur and real estate investor, co-founder of the gold-buying chain Goldmax USA
Abraham Gray (Atlanta-based entrepreneur and real estate investor, co-founder of the gold-buying chain Goldmax USA) has appeared as a guest on 1 episode in TMT. Topics they speak about most include Negotiation, Entrepreneurship, Business valuation and acquisition.
In their words
Positions and remarks grouped by topic, each with the exact quote and where it was said.
Negotiation
Gray warns investors against emotional attachment to single deals and urges maintaining high deal flow.
“you've got to have lots of deal flow. And if you have lots of deal flow, you could pass on tons of shit”
The Code To Winning: $500M PORTFOLIO: REAL ESTATE MOGUL ON BUYING PROPERTIES & BUSINESSES || ABRAHAM GRAY || EPISODE 092 (Oct 20, 2026) · Listen from 56:56
Gray argues deal terms matter more than price, to the point he would overpay greatly for the right terms.
“I think that's probably more important than the price. Like I could pay someone 100 times what it's worth if I get the terms I want”
The Code To Winning: $500M PORTFOLIO: REAL ESTATE MOGUL ON BUYING PROPERTIES & BUSINESSES || ABRAHAM GRAY || EPISODE 092 (Oct 20, 2026) · Listen from 56:03
Gray holds that sales and negotiation are inseparable skills.
“I would say that to be good at sales, you have to be good at negotiating. So they kind of go together”
The Code To Winning: $500M PORTFOLIO: REAL ESTATE MOGUL ON BUYING PROPERTIES & BUSINESSES || ABRAHAM GRAY || EPISODE 092 (Oct 20, 2026) · Listen from 12:45
Entrepreneurship
Gray names speed and decisiveness as his most important business lesson, alongside building rapport.
“be quick, be able to figure out stuff right away because the best deals are going to go to the people that could do the fastest”
The Code To Winning: $500M PORTFOLIO: REAL ESTATE MOGUL ON BUYING PROPERTIES & BUSINESSES || ABRAHAM GRAY || EPISODE 092 (Oct 20, 2026) · Listen from 50:38
Gray says growing up dependent on foster families made him value the independence money provided.
“I just got addicted to the fact that the more money I made, the more stuff I can do, the less I had to listen to people”
The Code To Winning: $500M PORTFOLIO: REAL ESTATE MOGUL ON BUYING PROPERTIES & BUSINESSES || ABRAHAM GRAY || EPISODE 092 (Oct 20, 2026) · Listen from 7:08
Business valuation and acquisition
Gray argues buying a business is riskier than buying property for an average person because more can go wrong.
“for an average person, buying a business is much more risky because there's way more things that can happen in the business”
The Code To Winning: $500M PORTFOLIO: REAL ESTATE MOGUL ON BUYING PROPERTIES & BUSINESSES || ABRAHAM GRAY || EPISODE 092 (Oct 20, 2026) · Listen from 31:51
Gray says average businesses sell for about three to four times profit, with weak ones at one or less.
“Average businesses are three to four times a multiple. A crappy business could be one or less”
The Code To Winning: $500M PORTFOLIO: REAL ESTATE MOGUL ON BUYING PROPERTIES & BUSINESSES || ABRAHAM GRAY || EPISODE 092 (Oct 20, 2026) · Listen from 9:38
Goldmax USA
Gray says the gold-buying business grew to about 300 stores nationwide from its Atlanta start.
“I ended up having 300 stores throughout the whole country. I started in Atlanta”
The Code To Winning: $500M PORTFOLIO: REAL ESTATE MOGUL ON BUYING PROPERTIES & BUSINESSES || ABRAHAM GRAY || EPISODE 092 (Oct 20, 2026) · Listen from 22:24
Gray recounts that his innovation was replacing hotel road shows with permanent gold-buying storefronts.
“what if I get a store, a storefront, good signage, good visibility on a busy road, just put us out”
The Code To Winning: $500M PORTFOLIO: REAL ESTATE MOGUL ON BUYING PROPERTIES & BUSINESSES || ABRAHAM GRAY || EPISODE 092 (Oct 20, 2026) · Listen from 20:00
Happiness
Gray defines winning as enjoying life and being happy rather than accumulating wealth.
“Winning means enjoying life. So winning, if I had to pick one word, winning equals happiness”
The Code To Winning: $500M PORTFOLIO: REAL ESTATE MOGUL ON BUYING PROPERTIES & BUSINESSES || ABRAHAM GRAY || EPISODE 092 (Oct 20, 2026) · Listen from 1:03:36
Hard money lending
Gray says his losing loans share the trait of deferring interest to the end rather than collecting monthly.
“They're all where I don't collect monthly interest payments. I let people pay me at the end. Those are the ones that go bad”
The Code To Winning: $500M PORTFOLIO: REAL ESTATE MOGUL ON BUYING PROPERTIES & BUSINESSES || ABRAHAM GRAY || EPISODE 092 (Oct 20, 2026) · Listen from 1:00:10
Other remarks
Gray contends that the flashiest-looking people are often the least wealthy.
“the people that look the fanciest and everything else are the brokest like people trying to trick everyone”
The Code To Winning: $500M PORTFOLIO: REAL ESTATE MOGUL ON BUYING PROPERTIES & BUSINESSES || ABRAHAM GRAY || EPISODE 092 (Oct 20, 2026) · Listen from 55:01
Business partnerships
Gray says partners should always have their own capital at stake so they take the venture seriously.
“You always want people to have some skin in the game because they're going to take it more seriously and care about it”
The Code To Winning: $500M PORTFOLIO: REAL ESTATE MOGUL ON BUYING PROPERTIES & BUSINESSES || ABRAHAM GRAY || EPISODE 092 (Oct 20, 2026) · Listen from 41:34
Commercial real estate
Gray says commercial property is far superior to residential as a long-term rental investment.
“If you want to keep stuff long term as rentals, commercial is 100 times better than residential”
The Code To Winning: $500M PORTFOLIO: REAL ESTATE MOGUL ON BUYING PROPERTIES & BUSINESSES || ABRAHAM GRAY || EPISODE 092 (Oct 20, 2026) · Listen from 36:28
Mentorship
Gray advises beginners without a knowledgeable contact to buy mentorship but warns most programs are poor.
“you probably need to buy some sort of mentorship and learn from somebody. But you've got to make sure most mentorships are garbage”
The Code To Winning: $500M PORTFOLIO: REAL ESTATE MOGUL ON BUYING PROPERTIES & BUSINESSES || ABRAHAM GRAY || EPISODE 092 (Oct 20, 2026) · Listen from 34:42
Seller financing
Gray says he typically puts 10 to 20 percent down on businesses and has sellers finance the rest to keep leverage over them.
“I usually I'm putting down 10%, 20% on the, on the high side and then getting them to owner finance the rest pretty much”
The Code To Winning: $500M PORTFOLIO: REAL ESTATE MOGUL ON BUYING PROPERTIES & BUSINESSES || ABRAHAM GRAY || EPISODE 092 (Oct 20, 2026) · Listen from 31:47
Real estate investing
Gray argues current home prices are too high to buy many properties to hold, with more downside than upside.
“Right now what I'll say is the market is super high. So I don't think it's a great time to buy a ton of stuff right now to keep”
The Code To Winning: $500M PORTFOLIO: REAL ESTATE MOGUL ON BUYING PROPERTIES & BUSINESSES || ABRAHAM GRAY || EPISODE 092 (Oct 20, 2026) · Listen from 28:53
Subprime mortgage crisis
Gray says he acquired most of his current real estate during the depressed market of 2010 to 2014.
“I bought most of my real estate that I own now back in 2010 to 2014 when the market was not worth much”
The Code To Winning: $500M PORTFOLIO: REAL ESTATE MOGUL ON BUYING PROPERTIES & BUSINESSES || ABRAHAM GRAY || EPISODE 092 (Oct 20, 2026) · Listen from 25:26
Home services industry
Gray argues home service businesses will always be in demand and fit his real estate operations.
“People are always going to need people to plumb their house and do the flooring and paint their house”
The Code To Winning: $500M PORTFOLIO: REAL ESTATE MOGUL ON BUYING PROPERTIES & BUSINESSES || ABRAHAM GRAY || EPISODE 092 (Oct 20, 2026) · Listen from 10:45
Appearances
$500M PORTFOLIO: REAL ESTATE MOGUL ON BUYING PROPERTIES & BUSINESSES || ABRAHAM GRAY || EPISODE 092The Code To Winning · Oct 20, 2026 · 57 min
Entrepreneur Abraham Gray describes building a gold-buying chain and a 225-property portfolio, and shares his rules for buying businesses, real estate, partnerships and negotiation.
Often appears with
- Kagiso Dikane · 1 shared episode