What Allison Ellsworth has said about Super Bowl advertising
2 quotes · 1 episode · Aug 24, 2026
Allison Ellsworth, American entrepreneur, co-founder of the prebiotic soda brand Poppi, which was sold to PepsiCo, has been quoted on Super Bowl advertising 2 times in 1 episode of My First Million, most recently on August 24, 2026. Each quote below is verbatim and links to the moment it was said.
In their words
Ellsworth says a Super Bowl spot costs $6 to $11 million in media alone and requires production and roughly seven follow-up linear exposures plus real distribution to be worth it.
“you hit people at the Super Bowl with a Super Bowl ad. You've got to hit them about seven more times with more linear ads”
My First Million: I built a $2,000,000,000 business on vibes (Aug 24, 2026) · Listen from 14:57
Ellsworth says Poppi bought its first Super Bowl slot on the remnant market five days before the game after seeing its evergreen brand film.
“We bought the Super Bowl five days before the Super Bowl. Literally”
My First Million: I built a $2,000,000,000 business on vibes (Aug 24, 2026) · Listen from 15:59
Episodes
I built a $2,000,000,000 business on vibesMy First Million · Aug 24, 2026 · 1 h 16 min
Poppi co-founder Allison Ellsworth tells Sam Parr and Shaan Puri how a farmers market vinegar drink became a $1.95 billion PepsiCo exit.