Super Bowl advertising
Subject in Marketing
Super Bowl advertising has come up in 2 episodes across 2 podcasts in TMT, including The Diary Of A CEO with Steven Bartlett, My First Million. 1 person has made recorded remarks about it.
What people said
Allison EllsworthAmerican entrepreneur, co-founder of the prebiotic soda brand Poppi, which was sold to PepsiCo
Ellsworth says Poppi bought its first Super Bowl slot on the remnant market five days before the game after seeing its evergreen brand film.
“We bought the Super Bowl five days before the Super Bowl. Literally”
My First Million: I built a $2,000,000,000 business on vibes (Aug 24, 2026) · Listen from 15:59
Ellsworth says a Super Bowl spot costs $6 to $11 million in media alone and requires production and roughly seven follow-up linear exposures plus real distribution to be worth it.
“you hit people at the Super Bowl with a Super Bowl ad. You've got to hit them about seven more times with more linear ads”
My First Million: I built a $2,000,000,000 business on vibes (Aug 24, 2026) · Listen from 14:57
Coverage over time
Podcasts
- The Diary Of A CEO with Steven Bartlett · 1 episode
- My First Million · 1 episode
Episodes
Druski: They're Lying To You About Overnight Success!The Diary Of A CEO with Steven Bartlett · Sep 24, 2026 · 1 h 49 min
Comedian Druski tells Steven Bartlett how an abusive childhood, a college dropout and an armed robbery shaped his pursuit of comedy greatness.
I built a $2,000,000,000 business on vibesMy First Million · Aug 24, 2026 · 1 h 16 min
Poppi co-founder Allison Ellsworth tells Sam Parr and Shaan Puri how a farmers market vinegar drink became a $1.95 billion PepsiCo exit.