What Dana Auslander has said about Luxus

5 quotes · 1 episode · May 4, 2026

Dana Auslander, Former Blackstone executive and founder of the luxury alternative asset manager Luxus, has been quoted on Luxus 5 times in 1 episode of Money Rehab with Nicole Lapin, most recently on May 4, 2026. Each quote below is verbatim and links to the moment it was said.

In their words

Auslander says her fund earns about 35 to 40 percent gross per bag and roughly 25 to 27 percent net after fees.
“It's 35% to 40% for our fund at least per bag gross. And then net, it's around 25%, 27% because of all the fees”
Money Rehab with Nicole Lapin: Are Birkins Better Investments Than the Stock Market? The Truth About Luxury Investing with Dana Auslander (May 4, 2026) · Listen from 2:57
Auslander explains that the fund relies on the spread between primary and secondary market prices rather than Birkin appreciation.
“We set up the fund not to really rely on the appreciation of a Birkin but on the spread between the primary market and the secondary market”
Money Rehab with Nicole Lapin: Are Birkins Better Investments Than the Stock Market? The Truth About Luxury Investing with Dana Auslander (May 4, 2026) · Listen from 3:52
Prediction · due May 2028
Auslander predicts the fund's second, 30-month vehicle launched in November 2025 will return 2x multiple on invested capital.
“that is 30 months and we'll definitely be able to return 2x of MOIC”
Money Rehab with Nicole Lapin: Are Birkins Better Investments Than the Stock Market? The Truth About Luxury Investing with Dana Auslander (May 4, 2026) · Listen from 7:08
Came true
Auslander says Luxus plans to launch a third, $10 million fund in the summer.
“And we're launching fund three in the summer for $10 million”
Money Rehab with Nicole Lapin: Are Birkins Better Investments Than the Stock Market? The Truth About Luxury Investing with Dana Auslander (May 4, 2026) · Listen from 26:07
Prediction · due Dec 2026
Auslander predicts the funds will grow from 80 bags to 800 bags by the end of the year.
“We have 80 bags now between fund one and fund two. We'll have 800 by the end of the year”
Money Rehab with Nicole Lapin: Are Birkins Better Investments Than the Stock Market? The Truth About Luxury Investing with Dana Auslander (May 4, 2026) · Listen from 34:58

Predictions

Prediction · due May 2028
Auslander predicts the fund's second, 30-month vehicle launched in November 2025 will return 2x multiple on invested capital.
“that is 30 months and we'll definitely be able to return 2x of MOIC”
Money Rehab with Nicole Lapin: Are Birkins Better Investments Than the Stock Market? The Truth About Luxury Investing with Dana Auslander (May 4, 2026) · Listen from 7:08 · Luxus
Came true
Auslander says Luxus plans to launch a third, $10 million fund in the summer.
“And we're launching fund three in the summer for $10 million”
Money Rehab with Nicole Lapin: Are Birkins Better Investments Than the Stock Market? The Truth About Luxury Investing with Dana Auslander (May 4, 2026) · Listen from 26:07 · Luxus
Luxus's offerings page lists a third Hermès fund, 'Hermés Edition 03,' with a first close on June 15, 2026, so the fund launched around the start of summer and before the deadline. It follows the first $1M fund and the $2M second fund announced in November 2025. No independent source found confirms the $10 million size.
Sources: Our Offerings — LUXUSFunds LLC · Luxus Starts Investment Fund Focused on Hermès Birkin, Kelly Bags (WWD) · The Hedge Fund Built on Hermès Bags - Bloomberg
Checked Oct 20, 2026
Prediction · due Dec 2026
Auslander predicts the funds will grow from 80 bags to 800 bags by the end of the year.
“We have 80 bags now between fund one and fund two. We'll have 800 by the end of the year”
Money Rehab with Nicole Lapin: Are Birkins Better Investments Than the Stock Market? The Truth About Luxury Investing with Dana Auslander (May 4, 2026) · Listen from 34:58 · Luxus

Episodes

Are Birkins Better Investments Than the Stock Market? The Truth About Luxury Investing with Dana Auslander
Money Rehab with Nicole Lapin · May 4, 2026 · 48 min
Nicole Lapin talks with Luxus founder Dana Auslander about whether Hermès Birkin bags outperform stocks, how her Birkin fund works, and other luxury alternative investments.

Dana Auslander on other topics

Hermès · 3 quotes
Birkin bag · 2 quotes
Alternative investments · 1 quote
Wine as an investment · 1 quote
LVMH · 1 quote
Secondary luxury resale market · 1 quote
Digital product passport · 1 quote
Counterfeit consumer goods · 1 quote