What Dana Auslander has said about Hermès
3 quotes · 1 episode · May 4, 2026
Dana Auslander, Former Blackstone executive and founder of the luxury alternative asset manager Luxus, has been quoted on Hermès 3 times in 1 episode of Money Rehab with Nicole Lapin, most recently on May 4, 2026. Each quote below is verbatim and links to the moment it was said.
In their words
Auslander says buyers typically need an annual spending history of $25,000 to $50,000 on other Hermès goods to be eligible for a Birkin or Kelly.
“You have to have a spent history of about 25 to 50,000 a year on other Hermes goods to be able to even be eligible”
Money Rehab with Nicole Lapin: Are Birkins Better Investments Than the Stock Market? The Truth About Luxury Investing with Dana Auslander (May 4, 2026) · Listen from 4:35
Auslander says Hermès stock is down about 20 percent this year and considers it a good time to buy the equity.
“But it's down 20% this year. So if you do want to invest in or miss the company, this is a good time to buy”
Money Rehab with Nicole Lapin: Are Birkins Better Investments Than the Stock Market? The Truth About Luxury Investing with Dana Auslander (May 4, 2026) · Listen from 31:56
Auslander does not expect Hermès's manufactured scarcity to end within the next five to ten years.
“I don't think it'll go away in the next, I would say, five to 10 years”
Money Rehab with Nicole Lapin: Are Birkins Better Investments Than the Stock Market? The Truth About Luxury Investing with Dana Auslander (May 4, 2026) · Listen from 38:21
Episodes
Are Birkins Better Investments Than the Stock Market? The Truth About Luxury Investing with Dana AuslanderMoney Rehab with Nicole Lapin · May 4, 2026 · 48 min
Nicole Lapin talks with Luxus founder Dana Auslander about whether Hermès Birkin bags outperform stocks, how her Birkin fund works, and other luxury alternative investments.
Dana Auslander on other topics
- Luxus · 5 quotes
- Birkin bag · 2 quotes
- Alternative investments · 1 quote
- Wine as an investment · 1 quote
- LVMH · 1 quote
- Secondary luxury resale market · 1 quote
- Digital product passport · 1 quote
- Counterfeit consumer goods · 1 quote