Danny Yeung

Yeung said most American companies fail in China and he would need an entirely new team to enter it.

“99% of American companies go into China and think they can just succeed with the same business model”

My First Million: How we scaled to $100M in under a year (ft. IM8 co-founder Danny Yeung) (Sep 7, 2026) · Listen from 20:38

Yeung said he insisted Beckham be a co-founder but that the brand must outlive him rather than be a celebrity brand.

“I don't want you just as ambassador, I want you as a co-founder, but this brand has to live beyond you”

My First Million: How we scaled to $100M in under a year (ft. IM8 co-founder Danny Yeung) (Sep 7, 2026) · Listen from 4:59

Yeung said IM8 reached a $100 million revenue run rate in 11 months and $200 million in 18 months, faster than Gruns and AG1.

“We hit 100 million annual revenue run rate at 11 months”

My First Million: How we scaled to $100M in under a year (ft. IM8 co-founder Danny Yeung) (Sep 7, 2026) · Listen from 8:35

Yeung argued founders take risks hired CEOs won't and should stay involved in all key decisions.

“the founders were able to take risks that a CEO wouldn't be able to take”

My First Million: How we scaled to $100M in under a year (ft. IM8 co-founder Danny Yeung) (Sep 7, 2026) · Listen from 47:01

Yeung said his board opposed entering supplements and he offered to resign if wrong.

“If I'm wrong, I'm going to resign. I'm going to quit, right? That was my position”

My First Million: How we scaled to $100M in under a year (ft. IM8 co-founder Danny Yeung) (Sep 7, 2026) · Listen from 11:14

Yeung said quickly laying off about 2,000 staff when COVID ended was the right decision, unlike competitors that overbuilt and went bankrupt.

“It was right when we knew COVID was over. I let go of 2000 people very, very fast. And that turned out to be a really good decision”

My First Million: How we scaled to $100M in under a year (ft. IM8 co-founder Danny Yeung) (Sep 7, 2026) · Listen from 44:39

Yeung said Prenetics generated over $700 million in revenue during three pandemic years, with over $100 million net profit.

“Those three years, we did 700 million plus revenue in three years' time”

My First Million: How we scaled to $100M in under a year (ft. IM8 co-founder Danny Yeung) (Sep 7, 2026) · Listen from 2:51

Yeung said IM8 doubled quarterly marketing spend yet its customer acquisition cost fell slightly.

“We doubled it from about $17 to $33 million in a quarter. Our CAC actually went down by $4 from $305, $301”

My First Million: How we scaled to $100M in under a year (ft. IM8 co-founder Danny Yeung) (Sep 7, 2026) · Listen from 24:13

Yeung argued ad buying has become a commodity because Meta handles targeting, so creative diversity is what matters.

“All you need to really figure out is how do you get really good creatives and really good creative diversity on the different personas”

My First Million: How we scaled to $100M in under a year (ft. IM8 co-founder Danny Yeung) (Sep 7, 2026) · Listen from 23:43

Yeung acknowledged many supplements don't work and argued recurring subscriptions validate IM8's efficacy.

“can't be a 200 million plus business without recurring subscriptions. And that means the product works as advertised”

My First Million: How we scaled to $100M in under a year (ft. IM8 co-founder Danny Yeung) (Sep 7, 2026) · Listen from 18:24

Yeung said IM8 replaces 16 supplements costing $250-300 a month at a $90 monthly price.

“It has 90 ingredients, replaces 16 different supplements in a powder sachet”

My First Million: How we scaled to $100M in under a year (ft. IM8 co-founder Danny Yeung) (Sep 7, 2026) · Listen from 7:32

Yeung argued offline events matter especially in the age of AI, when people cannot tell what is real.

“especially in the age of AI. You don't know what's real, you don't know what's fake or whatever, right?”

My First Million: How we scaled to $100M in under a year (ft. IM8 co-founder Danny Yeung) (Sep 7, 2026) · Listen from 26:40