Meta advertising and creative testing
Subject in Marketing
Meta advertising and creative testing has come up in 1 episode across 1 podcast in TMT, including My First Million. 1 person has made recorded remarks about it.
What people said
Danny YeungEntrepreneur, co-founder of IM8 and founder of Prenetics
Yeung said IM8 doubled quarterly marketing spend yet its customer acquisition cost fell slightly.
“We doubled it from about $17 to $33 million in a quarter. Our CAC actually went down by $4 from $305, $301”
My First Million: How we scaled to $100M in under a year (ft. IM8 co-founder Danny Yeung) (Sep 7, 2026) · Listen from 24:13
Yeung argued ad buying has become a commodity because Meta handles targeting, so creative diversity is what matters.
“All you need to really figure out is how do you get really good creatives and really good creative diversity on the different personas”
My First Million: How we scaled to $100M in under a year (ft. IM8 co-founder Danny Yeung) (Sep 7, 2026) · Listen from 23:43
Podcasts
- My First Million · 1 episode
Episodes
How we scaled to $100M in under a year (ft. IM8 co-founder Danny Yeung)My First Million · Sep 7, 2026 · 54 min
Shaan Puri interviews Danny Yeung about building IM8, the David Beckham co-founded supplement brand, plus his earlier e-commerce and COVID testing businesses.