What Grant LaFontaine has said about Live commerce
3 quotes · 1 episode · Sep 21, 2026
Grant LaFontaine, Canadian entrepreneur, co-founder and CEO of the live-shopping marketplace Whatnot, has been quoted on Live commerce 3 times in 1 episode of My First Million, most recently on September 21, 2026. Each quote below is verbatim and links to the moment it was said.
In their words
LaFontaine predicted live commerce will exceed 30% of all e-commerce within a decade, up from single-digit percentages today.
“I think you're going to see over the next decade that live commerce will be 30 plus percent of all of e-commerce”
My First Million: Whatnot founder: This is the future of e-commerce (Sep 21, 2026) · Listen from 56:48
LaFontaine cited China, where live shopping is about 40% of e-commerce, as the comparison for where Western markets are heading.
“So in Asia, in China, it's about 40% of e-commerce”
My First Million: Whatnot founder: This is the future of e-commerce (Sep 21, 2026) · Listen from 57:25
LaFontaine identified wholesale marketplaces supplying live sellers and multi-channel networks as major adjacent business opportunities.
“wholesale marketplaces directly supplying our sellers is a really big opportunity because they need a lot of inventory”
My First Million: Whatnot founder: This is the future of e-commerce (Sep 21, 2026) · Listen from 59:11
Episodes
Whatnot founder: This is the future of e-commerceMy First Million · Sep 21, 2026 · 1 h 2 min
Whatnot co-founder Grant LaFontaine tells Shaan Puri and Sam Parr how a Funko Pop marketplace became a $20 billion live-commerce company.