Live commerce

Subject in Entrepreneurship

Live commerce has come up in 1 episode across 1 podcast in TMT, including My First Million. 1 person has made recorded remarks about it.

What people said

LaFontaine identified wholesale marketplaces supplying live sellers and multi-channel networks as major adjacent business opportunities.
“wholesale marketplaces directly supplying our sellers is a really big opportunity because they need a lot of inventory”
My First Million: Whatnot founder: This is the future of e-commerce (Sep 21, 2026) · Listen from 59:11
LaFontaine cited China, where live shopping is about 40% of e-commerce, as the comparison for where Western markets are heading.
“So in Asia, in China, it's about 40% of e-commerce”
My First Million: Whatnot founder: This is the future of e-commerce (Sep 21, 2026) · Listen from 57:25
LaFontaine predicted live commerce will exceed 30% of all e-commerce within a decade, up from single-digit percentages today.
“I think you're going to see over the next decade that live commerce will be 30 plus percent of all of e-commerce”
My First Million: Whatnot founder: This is the future of e-commerce (Sep 21, 2026) · Listen from 56:48

Whatnot founder: This is the future of e-commerce
My First Million · Sep 21, 2026 · 1 h 2 min
Whatnot co-founder Grant LaFontaine tells Shaan Puri and Sam Parr how a Funko Pop marketplace became a $20 billion live-commerce company.