What Juan Verde has said about Sustainability in business
3 quotes · 1 episode · Oct 22, 2026
Juan Verde, Spanish-American political advisor and sustainability consultant who worked in the Clinton and Obama administrations, has been quoted on Sustainability in business 3 times in 1 episode of Tomorrow, Today, most recently on October 22, 2026. Each quote below is verbatim and links to the moment it was said.
In their words
Verde says sustainability must be pitched to CEOs as profitable, because they answer to shareholders rather than to moral appeals.
“I'm sorry, CEOs are not in the business of doing only doing the right thing”
Tomorrow, Today: Juan Verde on Politics, Purpose, Leadership, Sustainability and the Future | Shekhar Natarajan (Oct 22, 2026) · Listen from 50:44
Verde cites data that, at equal price and quality, 94% of consumers choose the environmentally responsible product.
“same quality, same price. 94% of consumers will always choose the responsible choice”
Tomorrow, Today: Juan Verde on Politics, Purpose, Leadership, Sustainability and the Future | Shekhar Natarajan (Oct 22, 2026) · Listen from 51:58
Verde argues that government is the most transformative actor because it defines incentives, such as subsidies for fossil fuels or clean tech.
“governments set the rules and do one thing and one thing only. They define incentives”
Tomorrow, Today: Juan Verde on Politics, Purpose, Leadership, Sustainability and the Future | Shekhar Natarajan (Oct 22, 2026) · Listen from 1:05:40
Episodes
Juan Verde on Politics, Purpose, Leadership, Sustainability and the Future | Shekhar NatarajanTomorrow, Today · Oct 22, 2026 · 1 h 15 min
Shekhar Natarajan interviews Juan Verde about his path from the Canary Islands to U.S. politics, globalization, polarization, business sustainability and AI.
Juan Verde on other topics
- Globalization · 2 quotes
- 2008 Democratic Party presidential primaries · 1 quote
- Electric vehicles in Norway · 1 quote
- Environmental, social, and governance · 1 quote
- Carbon tax · 1 quote
- Russian invasion of Ukraine · 1 quote
- Artificial intelligence · 1 quote
- Climate change · 1 quote