Sustainability in business
Subject in Business
Sustainability in business has come up in 1 episode across 1 podcast in TMT, including Tomorrow, Today. 1 person has made recorded remarks about it.
What people said
Juan VerdeSpanish-American political advisor and sustainability consultant who worked in the Clinton and Obama administrations
Verde argues that government is the most transformative actor because it defines incentives, such as subsidies for fossil fuels or clean tech.
“governments set the rules and do one thing and one thing only. They define incentives”
Tomorrow, Today: Juan Verde on Politics, Purpose, Leadership, Sustainability and the Future | Shekhar Natarajan (Oct 22, 2026) · Listen from 1:05:40
Verde cites data that, at equal price and quality, 94% of consumers choose the environmentally responsible product.
“same quality, same price. 94% of consumers will always choose the responsible choice”
Tomorrow, Today: Juan Verde on Politics, Purpose, Leadership, Sustainability and the Future | Shekhar Natarajan (Oct 22, 2026) · Listen from 51:58
Verde says sustainability must be pitched to CEOs as profitable, because they answer to shareholders rather than to moral appeals.
“I'm sorry, CEOs are not in the business of doing only doing the right thing”
Tomorrow, Today: Juan Verde on Politics, Purpose, Leadership, Sustainability and the Future | Shekhar Natarajan (Oct 22, 2026) · Listen from 50:44
Podcasts
- Tomorrow, Today · 1 episode
Episodes
Juan Verde on Politics, Purpose, Leadership, Sustainability and the Future | Shekhar NatarajanTomorrow, Today · Oct 22, 2026 · 1 h 15 min
Shekhar Natarajan interviews Juan Verde about his path from the Canary Islands to U.S. politics, globalization, polarization, business sustainability and AI.