What Niels Hoven has said about Mentava

Hoven describes Mentava as software that lets children learn at their own capacity rather than an age-assigned pace.

“software that is designed to let kids learn as fast as they're capable of learning instead of just at the pace assigned to their age”

The Tim Ferriss Show: #882: How to Teach a 3-Year-Old to Read and Rethinking Education — Tim Coaches Niels Hoven of Mentava (Sep 10, 2026) · Listen from 1:39

Hoven says X and word of mouth bring Mentava's best customers, while Meta ads produce cheap but unqualified leads.

“I think our best customers are X and word of mouth”

The Tim Ferriss Show: #882: How to Teach a 3-Year-Old to Read and Rethinking Education — Tim Coaches Niels Hoven of Mentava (Sep 10, 2026) · Listen from 57:20

Hoven describes Mentava's ideal customer as tech-employed first-generation immigrants aged 35 to 45 who value education.

“age 35 to 45 first-generation immigrants who work at tech companies, who value education”

The Tim Ferriss Show: #882: How to Teach a 3-Year-Old to Read and Rethinking Education — Tim Coaches Niels Hoven of Mentava (Sep 10, 2026) · Listen from 1:13:26