What Sarah Longwell has said about Focus groups in political research

2 quotes · 1 episode · Nov 5, 2026

Sarah Longwell, Bulwark publisher who runs focus groups, has been quoted on Focus groups in political research 2 times in 1 episode of The Weekly Show with Jon Stewart, most recently on November 5, 2026. Each quote below is verbatim and links to the moment it was said.

In their words

Longwell explained that she uses like-minded groups because people speak honestly when they don't fear judgment from others present.
“the number one way to get people to tell you the truth is for them to not feel like the people around them are going to judge or fight them”
The Weekly Show with Jon Stewart: A Bulwark Against Trump (Finally) with Sarah Longwell (Nov 5, 2026) · Listen from 30:37
Longwell said polls reveal what voters think while qualitative research reveals why.
“What's interesting, that'll tell you the what. And I'm interested in the why”
The Weekly Show with Jon Stewart: A Bulwark Against Trump (Finally) with Sarah Longwell (Nov 5, 2026) · Listen from 53:24

A Bulwark Against Trump (Finally) with Sarah Longwell
The Weekly Show with Jon Stewart · Nov 5, 2026 · 1 h 26 min
Jon Stewart and Bulwark publisher Sarah Longwell celebrate Democrats' 2026 midterm sweep, discussing focus-group insights, MAGA media, her political journey, and the Democrats' next steps.