What Shaan Puri has said about Brand positioning
2 quotes · 2 episodes · Aug 24, 2026 – Sep 7, 2026
Shaan Puri, Entrepreneur and investor, co-host of My First Million, former Twitch executive, has been quoted on Brand positioning 2 times in 2 episodes of My First Million, most recently on September 7, 2026. Each quote below is verbatim and links to the moment it was said.
In their words
Puri argued category and positioning are underrated and hard to recover from if wrong.
“I think those are highly underrated and most people are terrible at that. And it's very hard to recover if you have category and positioning wrong”
My First Million: How we scaled to $100M in under a year (ft. IM8 co-founder Danny Yeung) (Sep 7, 2026) · Listen from 9:18
Puri argues positioning is an underrated founder skill that most entrepreneurs skip before rushing to sell.
“I think positioning is super underrated. I don't think most founders know how to do positioning at all”
My First Million: I built a $2,000,000,000 business on vibes (Aug 24, 2026) · Listen from 18:51
Episodes
How we scaled to $100M in under a year (ft. IM8 co-founder Danny Yeung)My First Million · Sep 7, 2026 · 54 min
Shaan Puri interviews Danny Yeung about building IM8, the David Beckham co-founded supplement brand, plus his earlier e-commerce and COVID testing businesses.
- I built a $2,000,000,000 business on vibes
My First Million · Aug 24, 2026 · 1 h 16 min
Poppi co-founder Allison Ellsworth tells Sam Parr and Shaan Puri how a farmers market vinegar drink became a $1.95 billion PepsiCo exit.
Others on Brand positioning
- Druski · 3 quotes
- Tim Rexius · 2 quotes
- Nick Friedman · 1 quote
- Kwame Christian · 1 quote
- Joe Rogan · 1 quote
Shaan Puri on other topics
- Entrepreneurship · 1 quote
- Telemarketing and sales rejection · 1 quote
- Charity: Water · 1 quote
- Self-improvement · 1 quote
- AI existential risk · 1 quote