What Tim Rexius has said about Brand positioning
2 quotes · 1 episode · Jul 2, 2026
Tim Rexius, Omaha, Nebraska entrepreneur; founder of Rexius Nutrition, Iron Heaven gyms, and Omaha Protein Popcorn, has been quoted on Brand positioning 2 times in 1 episode of Mick Unplugged, most recently on July 2, 2026. Each quote below is verbatim and links to the moment it was said.
In their words
Rexius recounts that his wife realized at a 2022 snacks conference that the product label never mentioned protein or health, after four years and roughly half a million dollars spent.
“do you think it hurts us that it doesn't say protein or healthy anywhere on our label? Now, mind you, this is after four years and probably a half a million dollars”
Mick Unplugged: Unleash Your Power: Integrating Life & Work with Tim Rexius (Jul 2, 2026) · Listen from 31:52
Rexius recommends treating one's family members as a free market research test plot representing different customer bases.
“I just started looking at my six kids who span 20 years apart in age as the ultimate test plot. I don't have to pay for market research”
Mick Unplugged: Unleash Your Power: Integrating Life & Work with Tim Rexius (Jul 2, 2026) · Listen from 32:35
Episodes
Unleash Your Power: Integrating Life & Work with Tim RexiusMick Unplugged · Jul 2, 2026 · 51 min
Mick Hunt interviews Omaha entrepreneur Tim Rexius about partnership-based growth, work-life integration, fiscal discipline, and building Omaha Protein Popcorn.
Others on Brand positioning
- Druski · 3 quotes
- Shaan Puri · 1 quote
- Nick Friedman · 1 quote
- Kwame Christian · 1 quote
- Joe Rogan · 1 quote
Tim Rexius on other topics
- Omaha Protein Popcorn · 3 quotes
- Entrepreneurship · 2 quotes
- Business partnerships and equity sharing · 2 quotes
- Creatine · 1 quote
- Social media advertising · 1 quote
- Personal finance · 1 quote
- Work-life integration · 1 quote