Tim Rexius

Rexius reports that after the 2023 rebrand designed with his daughters, the company grew 25,000% and sells in 16 countries.

“launched in 23 and we're up 25,000% currently selling in 16 countries and, and we're opening them up as fast as we possibly can”

Mick Unplugged: Unleash Your Power: Integrating Life & Work with Tim Rexius (Jul 2, 2026) · Listen from 33:24

Rexius claims his popcorn uses the highest-grade protein and digests far faster than typical protein snacks.

“the average protein snack can take two hours to digest. This popcorn, six minutes”

Mick Unplugged: Unleash Your Power: Integrating Life & Work with Tim Rexius (Jul 2, 2026) · Listen from 28:49

Rexius says developing the first caramel protein popcorn took 600 batches over about a year with his wife.

“caramel corn from a hot protein popcorn took 600 batches until we figured it out. It's a year”

Mick Unplugged: Unleash Your Power: Integrating Life & Work with Tim Rexius (Jul 2, 2026) · Listen from 28:04

Rexius says a CEO at his corporate job told him he needed to run his own ship, which shaped his return to entrepreneurship.

“you need to be at the helm. You need to have boundless opportunity. And the only way you can do that is to run your own ship”

Mick Unplugged: Unleash Your Power: Integrating Life & Work with Tim Rexius (Jul 2, 2026) · Listen from 40:34

Rexius argues that entrepreneurs who plateau do so because they try to outthink hard work, which he says is impossible.

“the vast majority of entrepreneurs who struggle and get stuck at that plateau level, it's because they're spending all their time trying to out think hard work”

Mick Unplugged: Unleash Your Power: Integrating Life & Work with Tim Rexius (Jul 2, 2026) · Listen from 12:57

Rexius recommends treating one's family members as a free market research test plot representing different customer bases.

“I just started looking at my six kids who span 20 years apart in age as the ultimate test plot. I don't have to pay for market research”

Mick Unplugged: Unleash Your Power: Integrating Life & Work with Tim Rexius (Jul 2, 2026) · Listen from 32:35

Rexius recounts that his wife realized at a 2022 snacks conference that the product label never mentioned protein or health, after four years and roughly half a million dollars spent.

“do you think it hurts us that it doesn't say protein or healthy anywhere on our label? Now, mind you, this is after four years and probably a half a million dollars”

Mick Unplugged: Unleash Your Power: Integrating Life & Work with Tim Rexius (Jul 2, 2026) · Listen from 31:52

Rexius says bringing on his first partner, Shane, with equal say despite majority ownership was the best decision he made at that stage.

“I gave him equal say in everything we did. And what I had was somebody else out there sweating and grinding at the same level I was”

Mick Unplugged: Unleash Your Power: Integrating Life & Work with Tim Rexius (Jul 2, 2026) · Listen from 3:40

Rexius argues that the solution to scaling his business was taking on more partners rather than hiring more employees.

“I was like, you know, I don't think the answer is having more employees. I think the answer is having more partners”

Mick Unplugged: Unleash Your Power: Integrating Life & Work with Tim Rexius (Jul 2, 2026) · Listen from 4:34

Rexius advises men over 40 to take 15 to 20 grams of creatine daily, claiming it dramatically reduces Alzheimer's and dementia.

“Now they're finding that doses of 15 to 20 grams a day literally stops Alzheimer's and dementia in their tracks”

Mick Unplugged: Unleash Your Power: Integrating Life & Work with Tim Rexius (Jul 2, 2026) · Listen from 43:25

Rexius argues that because social media ads interrupt people, they must help viewers save money, make money, or be entertained.

“if we're going to interrupt people, we better be showing how to save a bunch of money, make a bunch of money or entertain them”

Mick Unplugged: Unleash Your Power: Integrating Life & Work with Tim Rexius (Jul 2, 2026) · Listen from 38:10

Rexius says avoiding debt and status purchases kept his businesses fluid enough to seize opportunities quickly.

“because I'm not chained to a certain debt load that a lot of them are, I'm able to make a quick lateral move and seize an opportunity”

Mick Unplugged: Unleash Your Power: Integrating Life & Work with Tim Rexius (Jul 2, 2026) · Listen from 15:21

Rexius contends that work-life balance is a myth and that he has instead integrated his family into his work.

“there is no work-life balance. It doesn't exist. It's a myth. Yeah. But I've made my life, my work, and I've brought my kids and my family into every step of the process”

Mick Unplugged: Unleash Your Power: Integrating Life & Work with Tim Rexius (Jul 2, 2026) · Listen from 5:55