What William Costello has said about Sydney Sweeney Novig advertisement controversy
2 quotes · 1 episode · Sep 19, 2026
William Costello, Irish psychology researcher and Ph.D. student specialising in evolutionary psychology, has been quoted on Sydney Sweeney Novig advertisement controversy 2 times in 1 episode of Modern Wisdom, most recently on September 19, 2026. Each quote below is verbatim and links to the moment it was said.
In their words
Costello argued that Sweeney, as a stakeholder, deliberately used the principle that sex sells to market a product aimed at young men.
“she understands the oldest maxim in advertisement or marketing that sex sells, and she backs herself on that front to be the face or body of her own brand”
Modern Wisdom: Why Sydney Sweeney Has Two Big Targets On Her Chest - William Costello - #1152 (Sep 19, 2026) · Listen from 2:57
Costello called an Irish radio presenter's claim that the ad set women's sport back 40 years a sexist view of women's sport.
“claimed that she, in 40 seconds, has set female sport back 40 years. And I hear that and I think, what an incredibly sexist”
Modern Wisdom: Why Sydney Sweeney Has Two Big Targets On Her Chest - William Costello - #1152 (Sep 19, 2026) · Listen from 3:13
Episodes
Why Sydney Sweeney Has Two Big Targets On Her Chest - William Costello - #1152Modern Wisdom · Sep 19, 2026 · 1 h 8 min
Chris Williamson and evolutionary psychologist William Costello examine the backlash to Sydney Sweeney's Novig sports betting ad and why women in particular criticise her.
Others on Sydney Sweeney Novig advertisement controversy
- Chris Williamson · 2 quotes
William Costello on other topics
- Female coalitional psychology · 3 quotes
- Sports betting · 2 quotes
- Gamma bias · 2 quotes
- Lindsay Clancy case · 1 quote
- Mate preferences · 1 quote
- Sexual economics theory · 1 quote
- Intrasexual competition · 1 quote
- Feminism · 1 quote