Sydney Sweeney Novig advertisement controversy
Event in Society & Culture
Sydney Sweeney Novig advertisement controversy has come up in 1 episode across 1 podcast in TMT, including Modern Wisdom. 2 people have made recorded remarks about it.
What people said
Chris WilliamsonBritish podcaster and host of Modern Wisdom
Williamson jokingly proposed that Sweeney's ads appear as distractions from inconvenient political news.
“Sidney Sweeney keeps being used as a distraction from geopolitically inconvenient news drops”
Modern Wisdom: Why Sydney Sweeney Has Two Big Targets On Her Chest - William Costello - #1152 (Sep 19, 2026) · Listen from 1:03:32
Williamson argued that the reaction to the ad could harm women more than the ad itself.
“I do think that the counter-reaction we're seeing could be more damaging to women than the ad itself”
Modern Wisdom: Why Sydney Sweeney Has Two Big Targets On Her Chest - William Costello - #1152 (Sep 19, 2026) · Listen from 11:36
William CostelloIrish psychology researcher and Ph.D. student specialising in evolutionary psychology
Costello called an Irish radio presenter's claim that the ad set women's sport back 40 years a sexist view of women's sport.
“claimed that she, in 40 seconds, has set female sport back 40 years. And I hear that and I think, what an incredibly sexist”
Modern Wisdom: Why Sydney Sweeney Has Two Big Targets On Her Chest - William Costello - #1152 (Sep 19, 2026) · Listen from 3:13
Costello argued that Sweeney, as a stakeholder, deliberately used the principle that sex sells to market a product aimed at young men.
“she understands the oldest maxim in advertisement or marketing that sex sells, and she backs herself on that front to be the face or body of her own brand”
Modern Wisdom: Why Sydney Sweeney Has Two Big Targets On Her Chest - William Costello - #1152 (Sep 19, 2026) · Listen from 2:57
Podcasts
- Modern Wisdom · 1 episode
Episodes
Why Sydney Sweeney Has Two Big Targets On Her Chest - William Costello - #1152Modern Wisdom · Sep 19, 2026 · 1 h 8 min
Chris Williamson and evolutionary psychologist William Costello examine the backlash to Sydney Sweeney's Novig sports betting ad and why women in particular criticise her.