The Outcast Who Built A Business... | David Fullmer | DSH #2020

Episode of Digital Social Hour · June 15, 2026 · 1 h

Roofing entrepreneur David Fullmer tells Sean Kelly about his Becoming Seven day-of-the-week life framework and his journey from youth corrections to business success.

Summary

Entrepreneur and author David Fullmer joined host Sean Kelly in Las Vegas to discuss his book Becoming Seven: Superhuman Rhythm. Fullmer described his roofing business, which grew after a 2011 storm in Hawaii, and explained how his father's early work with Stephen Covey exposed him to personal development.

Fullmer laid out his framework assigning a principle to each weekday: Motivation Monday, Tracking Tuesday (awareness of thoughts), Whisper Wednesday (intuition), Thankful Thursday (gratitude), Forgiveness Friday, Satisfaction Saturday (connection with loved ones), and Supplication Sunday (faith). He cited statistics such as Monday-morning heart attacks and the claim that 80% of daily thoughts are negative, and argued that forgiveness frees the forgiver. Kelly shared that his father never forgave his own father and that he keeps a gratitude journal.

Fullmer recounted growing up as one of 13 children, moving about 27 times, being placed in Utah youth corrections custody, selling marijuana in junior high, and later getting sober in Hawaii. He described helping his mother after his parents' divorce, a frightening night on a motorcycle tour in Russia's Ural Mountains that deepened his prayer life, and an episode in which intuition led him to decline pressing charges over a stolen company car and instead counsel the thief's runaway son. He said he plans to exit the roofing business within a couple of years to promote Becoming Seven.

Chapters

1:05
Intro and the roofing business
Kelly introduces Fullmer, who explains how he got into roofing and expanded after a 2011 storm in Hawaii.
4:12
Origins of Becoming Seven
Fullmer credits his father's work with Stephen Covey and his own recovery for inspiring a seven-day personal development framework.
7:39
Motivation Monday and Tracking Tuesday
Fullmer explains dreaming big on Mondays and monitoring negative thoughts on Tuesdays.
13:09
Everyone is royalty and human connection
Fullmer argues most people fail to reach their potential and that modern society has become disconnected.
16:01
Whisper Wednesday and Thankful Thursday
Fullmer describes intuition-focused silent walks and the role of gratitude in leadership.
23:06
Forgiveness Friday
Fullmer lays out four principles of forgiveness and tells of reconciling with a man he injured in a high school fight.
30:18
Childhood, youth corrections and sobriety
Fullmer recounts a nomadic childhood, youth lockup in Utah, moving to Hawaii, and supporting his mother after his parents' divorce.
43:13
Satisfaction Saturday and Supplication Sunday
Fullmer discusses 'love you money,' humility learned in jiu-jitsu, and a harrowing night in Russia that shaped his faith.
52:45
The stolen car and intuition
Fullmer tells how intuition led him to forgo charges over a stolen car and counsel the thief's runaway son.
59:15
Closing and future plans
Fullmer shares a breathing technique, his plan to exit roofing, and a contest to visit him in Hawaii.

Key points

What was said, by whom, with the exact words. Timestamps jump to the moment.

David Fullmer
Fullmer says his father was among Stephen Covey's first employees, exposing him to personal development as a child.
“my dad was one of the first, probably like 20 employees of Stephen Covey. And he wrote the book, The Seven Habits of Highly Effective People”
Listen from 4:22 · The 7 Habits of Highly Effective People
David Fullmer
Fullmer claims that more heart attacks occur on Monday mornings, attributing this to people lacking direction, which inspired Motivation Monday.
“more people have heart attacks on Monday morning from 8 a.m. to noon than any other time”
Listen from 6:20 · Becoming Seven
David Fullmer
Fullmer asserts the average person has about 60,000 thoughts daily, most of them negative.
“So the average person has around 60,000 thoughts a day. Crazy. 80% of them are negative”
Listen from 8:40 · Self-improvement
David Fullmer
Fullmer argues that humans are unique among living things in willfully choosing not to reach their potential.
“we as human beings are the only ones that will willfully choose. Okay. To not live up to our potential”
Listen from 13:54 · Self-improvement
Sean Kelly
Kelly observes that people are more connected digitally than ever but more disconnected physically.
“I feel like we're the most connected we've been digitally, but physically we're the most disconnected we've been”
Listen from 15:44 · Self-improvement
David Fullmer
Fullmer argues that people with responsibility for others' safety, such as doctors and pilots, develop heightened intuition.
“Anyone that has the weight of like responsibility for people's safety of their life has such a heightened sense of intuition”
Listen from 16:33 · Intuition
Linked moment · 20:54Skip to 20:54 using a listen link in the info box.
Sean Kelly
Kelly says he tested a gratitude journal by alternating months with and without it and found he and his business did better with it.
“I've gone like a month without doing any and a month with, and I just feel better. See, the business does better too”
Listen from 20:54 · Gratitude
David Fullmer
Fullmer outlines forgiveness principles including forgiving past and current wrongdoers without necessarily letting unsafe people back into one's life.
“The next is to forgive people currently that have wronged you. This doesn't mean you let them back in your life if they're not safe, right?”
Listen from 24:34 · Forgiveness
Sean Kelly
Kelly recounts that his father never forgave his own father and believes the resentment shortened and damaged his life.
“My father never forgave his father for the way he was raised. So I saw him live in that pain and that hurt my whole life”
Listen from 26:30 · Forgiveness
David Fullmer
Fullmer says he was placed in Utah youth corrections custody and went to lockup facilities repeatedly as a teenager.
“So I got put in youth corrections custody when I was a kid. Dang. And so I went to youth lockup facilities 12 times”
Listen from 34:01 · Juvenile corrections
David Fullmer
Fullmer says he was selling marijuana by age 12 and later got sober after moving to Hawaii.
“By 12 years old, I was selling weed like you would. I was, I had the. That's early. Yeah. I mean, in junior high, I was supplying half the high school”
Listen from 37:29 · Addiction and recovery
David Fullmer
Fullmer recounts that his mother declined to pursue child support that could jail his father, choosing instead to work and forgive.
“David, it's better that we work than the little kids see their dad go to jail because there's a possibility he could be put in jail if he doesn't help pay”
Listen from 41:03 · Forgiveness
David Fullmer
Fullmer contrasts using money to love people with 'F you money,' saying wealth should serve relationships and memories.
“There's two types of individuals, individuals that use people to get things. And then there's people who use the things that they have to love people”
Listen from 44:34 · Becoming Seven
David Fullmer
Fullmer argues people should maintain faith in God continually rather than only turning to him in crises.
“I think so many times we don't reach out to God until we're on the edge of a cliff”
Listen from 51:42 · Christianity
Sean Kelly
Kelly, who describes himself as agnostic, says calling out to Jesus during nightmares and near-death moments has helped him.
“And I'm agnostic. That's crazy. But even in my dreams, like I'll have wicked nightmares. I'll call out Jesus. And it's helped”
Listen from 52:10 · Christianity
David Fullmer
Fullmer says intuition told him not to press charges over his stolen car, leading him to counsel the thief's runaway son.
“I just kept getting this real strong impression to just take the car and not wait for the person and like not press charges”
Listen from 52:45 · Intuition
David Fullmer
Fullmer says he plans to exit his roofing business within a couple of years to promote Becoming Seven worldwide.
“I'm just about to exit. I'll be exiting in a couple years. And my next mission in life is to just travel around this country and this world”
Listen from 59:46 · Roofing industry
David Fullmer
Fullmer claims Becoming Seven is uniquely powerful because it attaches principles to weekday memory tracks people already have.
“It is the most powerful personal development tool that I have ever come across”
Listen from 1:00:32 · Becoming Seven

People

In the conversation

Sean KellyHost of the Digital Social Hour podcast
David FullmerRoofing entrepreneur based in Hawaii and Texas, author of Becoming Seven and founder of the Becoming Seven framework

Discussed

Stephen CoveyAuthor of The 7 Habits of Highly Effective People, for whom Fullmer's father worked
Nelson MandelaFormer South African president cited by Fullmer as an example of forgiveness
Marcus AureliusRoman emperor and Stoic philosopher whose Meditations Fullmer studied

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From the publisher

What if the secret to success isn't working harder... but living in rhythm? Most people spend their lives chasing happiness, purpose, and success without a clear framework for how to actually get there. David Fullmer believes the answer is simpler than most people think. In this episode of Digital Social Hour, Sean Kelly sits down with entrepreneur, author, and founder of Becoming Seven, David Fullmer, to discuss the seven principles he believes can transform every area of life: motivation, awareness, intuition, gratitude, forgiveness, connection, and faith. David shares his incredible story of growing up in a family of 13 children, moving more than 20 times as a kid, getting into trouble as a teenager, being sent to youth correctional facilities, overcoming addiction, rebuilding his life, and eventually becoming a successful entrepreneur. CHAPTERS 0:00 Becoming Seven Explained 3:42 Why Most People Never Reach Their Potential 7:04 Motivation Monday 10:47 Ad Break 12:08 Everyone Is Royalty 15:15 Whisper Wednesday 20:27 Ad Break 21:35 The Power Of Forgiveness 29:26 From Troublemaker To Entrepreneur 56:45 The Power Of Intuition WHAT YOU'LL LEARN 🧠 Why 80% of most people's thoughts are negative 🔥 The question that can change your entire life 🙏 How forgiveness creates freedom ⚡ Why intuition matters more than most people realize 📖 The seven principles behind Becoming Seven 💡 How gratitude changes your mindset and results 🚀 Why consistency beats motivation ❤️ Lessons from family, faith, and personal growth 🎯 How to stop limiting your own potential 🌎 Why your actions affect more people than you think 🎙️ APPLY OR CONNECT 👉 Interested in being a guest? Apply here: https://www.digitalsocialhour.com/apply 💼 SPONSORS ZAPIER: https://zapier.com/SOCIALHOUR HIMS : hims.com/DSH 📩 Business Inquiries & Sponsorships sean@digitalsocialhour.com 👤 GUEST David Fullmer: https://www.instagram.com/davidfullmerofficial 🎧 LISTEN TO THE PODCAST 🍏 Apple Podcasts: https://podcasts…

Summary, chapters and key points were generated from the episode transcript on September 29, 2026. Quotes are checked word for word against the transcript.

Categories: Self-Improvement·Entrepreneurship·Spirituality