Brand-funded entertainment

Subject in Marketing

Brand-funded entertainment has come up in 1 episode across 1 podcast in TMT, including SmartLess. 1 person has made recorded remarks about it.

What people said

Kareem RahmaEgyptian-born, New York-based comedian, artist and media entrepreneur; host of Subway Takes and Keep the Meter Running

  • Rahma explains that short-form shows are monetized by brands underwriting a series the way a network would.

    “you'd want someone to underwrite the series in the same way that like a streamer or a production company or a network would underwrite”

    SmartLess: "Kareem Rahma" (May 11, 2026) · Listen from 28:49

What Kareem Rahma has said about Brand-funded entertainment →

Podcasts

Episodes

  • "Kareem Rahma"

    SmartLess · May 11, 2026 · 1 h 1 min

    The SmartLess hosts talk with Kareem Rahma about his path from Vice and The New York Times to Subway Takes and Keep the Meter Running, plus New York hot takes.