Customer retention

Subject in Marketing

Customer retention has come up in 1 episode across 1 podcast in TMT, including We Fixed It, You're Welcome. 1 person has made recorded remarks about it.

What people said

Melissa EatonCo-host of We Fixed It, You're Welcome; customer experience leader with a background in call centers and insurance

  • Eaton recommends rewarding retention over reach and testing products without the famous name attached.

    “really reward retention, not only reach. So think about the longevity of what you're trying to build and maybe even test that product without your name attached”

    We Fixed It, You're Welcome: Nepo Babies, Inc. (Oct 27, 2026) · Listen from 46:57

  • Eaton advises judging such businesses on repeat purchases and retention rather than discount-driven sales or founder-charmed sentiment.

    “Are they coming because of discount codes? Are they coming because of the actual product, right? So surveys and sentiment can be charmed by a founder, right?”

    We Fixed It, You're Welcome: Nepo Babies, Inc. (Oct 27, 2026) · Listen from 41:10

What Melissa Eaton has said about Customer retention →

Podcasts

Episodes

  • Nepo Babies, Inc.

    We Fixed It, You're Welcome · Oct 27, 2026 · 46 min

    Aaron Wolpoff, Melissa Eaton and Chino Nnadi examine how famous names help 'nepo baby' founders and how to judge whether their businesses are actually good.