What Melissa Eaton has said about Customer retention

2 quotes · 1 episode · Oct 27, 2026

Melissa Eaton, Co-host of We Fixed It, You're Welcome; customer experience leader with a background in call centers and insurance, has been quoted on Customer retention 2 times in 1 episode of We Fixed It, You're Welcome, most recently on October 27, 2026. Each quote below is verbatim and links to the moment it was said.

In their words

  • Eaton advises judging such businesses on repeat purchases and retention rather than discount-driven sales or founder-charmed sentiment.

    “Are they coming because of discount codes? Are they coming because of the actual product, right? So surveys and sentiment can be charmed by a founder, right?”

    We Fixed It, You're Welcome: Nepo Babies, Inc. (Oct 27, 2026) · Listen from 41:10

  • Eaton recommends rewarding retention over reach and testing products without the famous name attached.

    “really reward retention, not only reach. So think about the longevity of what you're trying to build and maybe even test that product without your name attached”

    We Fixed It, You're Welcome: Nepo Babies, Inc. (Oct 27, 2026) · Listen from 46:57

Episodes

  • Nepo Babies, Inc.

    We Fixed It, You're Welcome · Oct 27, 2026 · 46 min

    Aaron Wolpoff, Melissa Eaton and Chino Nnadi examine how famous names help 'nepo baby' founders and how to judge whether their businesses are actually good.

Melissa Eaton on other topics