Hermès

Dana AuslanderFormer Blackstone executive and founder of the luxury alternative asset manager Luxus

• Auslander does not expect Hermès's manufactured scarcity to end within the next five to ten years.

  “I don't think it'll go away in the next, I would say, five to 10 years”

  Money Rehab with Nicole Lapin: Are Birkins Better Investments Than the Stock Market? The Truth About Luxury Investing with Dana Auslander (May 4, 2026) · Listen from 38:21

• Auslander says Hermès stock is down about 20 percent this year and considers it a good time to buy the equity.

  “But it's down 20% this year. So if you do want to invest in or miss the company, this is a good time to buy”

  Money Rehab with Nicole Lapin: Are Birkins Better Investments Than the Stock Market? The Truth About Luxury Investing with Dana Auslander (May 4, 2026) · Listen from 31:56

• Auslander says buyers typically need an annual spending history of $25,000 to $50,000 on other Hermès goods to be eligible for a Birkin or Kelly.

  “You have to have a spent history of about 25 to 50,000 a year on other Hermes goods to be able to even be eligible”

  Money Rehab with Nicole Lapin: Are Birkins Better Investments Than the Stock Market? The Truth About Luxury Investing with Dana Auslander (May 4, 2026) · Listen from 4:35