Mid-tier offer pricing
Subject in Marketing
Mid-tier offer pricing has come up in 1 episode across 1 podcast in TMT, including the bossbabe podcast. 2 people have made recorded remarks about it.
What people said
Ryan LevesqueDigital entrepreneur, bestselling author of Ask and Return to Real, and writer of The Digital Contrarian newsletter
Levesque says that across hundreds of businesses he sees the $2,000–$3,000 mid-tier offer losing ground.
“And I see hundreds of businesses, and I can tell you right now that the middle is hollowing out”
the bossbabe podcast: The New Rules of Marketing, Building an Audience, and Digital Entrepreneurship in 2026 (Sep 29, 2026) · Listen from 2:08
Levesque argues that AI has pushed most offerings toward free while value migrates to ultra-premium extremes, hollowing out the middle market.
“we have AI that's accelerated the trend toward the infinitely scalable, which has pushed the vast majority of what it is that we do to being free”
the bossbabe podcast: The New Rules of Marketing, Building an Audience, and Digital Entrepreneurship in 2026 (Sep 29, 2026) · Listen from 2:17
Natalie EllisFounder of bossbabe, podcast host and author of The Freedom-Based Business Method
Ellis reports that her low-ticket products are struggling while her high-ticket mastermind performs well.
“We're seeing low ticket just absolutely crushed right now. And then we're seeing our high ticket mastermind do really, really well”
the bossbabe podcast: The New Rules of Marketing, Building an Audience, and Digital Entrepreneurship in 2026 (Sep 29, 2026) · Listen from 4:21
Podcasts
- the bossbabe podcast · 1 episode
Episodes
The New Rules of Marketing, Building an Audience, and Digital Entrepreneurship in 2026the bossbabe podcast · Sep 29, 2026 · 1 h 9 min
Natalie Ellis and author Ryan Levesque discuss the hollowing-out of mid-tier offers, rejecting AI-written marketing, email-centered audience building, and sustainable business sizing.