What Ryan Levesque has said about Mid-tier offer pricing
2 quotes · 1 episode · Sep 29, 2026
Ryan Levesque, Digital entrepreneur, bestselling author of Ask and Return to Real, and writer of The Digital Contrarian newsletter, has been quoted on Mid-tier offer pricing 2 times in 1 episode of the bossbabe podcast, most recently on September 29, 2026. Each quote below is verbatim and links to the moment it was said.
In their words
Levesque argues that AI has pushed most offerings toward free while value migrates to ultra-premium extremes, hollowing out the middle market.
“we have AI that's accelerated the trend toward the infinitely scalable, which has pushed the vast majority of what it is that we do to being free”
the bossbabe podcast: The New Rules of Marketing, Building an Audience, and Digital Entrepreneurship in 2026 (Sep 29, 2026) · Listen from 2:17
Levesque says that across hundreds of businesses he sees the $2,000–$3,000 mid-tier offer losing ground.
“And I see hundreds of businesses, and I can tell you right now that the middle is hollowing out”
the bossbabe podcast: The New Rules of Marketing, Building an Audience, and Digital Entrepreneurship in 2026 (Sep 29, 2026) · Listen from 2:08
Episodes
The New Rules of Marketing, Building an Audience, and Digital Entrepreneurship in 2026the bossbabe podcast · Sep 29, 2026 · 1 h 9 min
Natalie Ellis and author Ryan Levesque discuss the hollowing-out of mid-tier offers, rejecting AI-written marketing, email-centered audience building, and sustainable business sizing.
Others on Mid-tier offer pricing
- Natalie Ellis · 1 quote
Ryan Levesque on other topics
- Artificial intelligence · 4 quotes
- Email marketing · 2 quotes
- Entrepreneurship · 2 quotes
- The Shape of Enshittification · 1 quote
- Return to Real · 1 quote
- Evergreen content · 1 quote
- The Digital Contrarian · 1 quote
- In-person events · 1 quote