Referral marketing
Subject in Marketing
Referral marketing has come up in 1 episode across 1 podcast in TMT, including The Tim Ferriss Show. 1 person has made recorded remarks about it.
What people said
Niels HovenFounder and CEO of Mentava, an education software company for fast learners; former game designer at Pocket Gems
Hoven attributes the failed referral incentive to wealthy customers valuing social considerations over a $500 bonus.
“that $500 bonus that they get is not as valuable to them as the social currency”
The Tim Ferriss Show: #882: How to Teach a 3-Year-Old to Read and Rethinking Education — Tim Coaches Niels Hoven of Mentava (Sep 10, 2026) · Listen from 1:03:38
Hoven reports that a two-sided free-month referral offer sent to all customers produced no referrals.
“And we send out coupon codes to our entire customer base. And we got zero referrals”
The Tim Ferriss Show: #882: How to Teach a 3-Year-Old to Read and Rethinking Education — Tim Coaches Niels Hoven of Mentava (Sep 10, 2026) · Listen from 1:03:09
Podcasts
- The Tim Ferriss Show · 1 episode
Episodes
#882: How to Teach a 3-Year-Old to Read and Rethinking Education — Tim Coaches Niels Hoven of MentavaThe Tim Ferriss Show · Sep 10, 2026 · 2 h 14 min
Tim Ferriss runs a live coaching session with Mentava founder Niels Hoven on positioning, pricing, referrals, and marketing for his early-literacy app for preschoolers.