Pricing strategy
Subject in Business
Pricing strategy has come up in 1 episode across 1 podcast in TMT, including The Tim Ferriss Show. 2 people have made recorded remarks about it.
What people said
Niels HovenFounder and CEO of Mentava, an education software company for fast learners; former game designer at Pocket Gems
Hoven says leading with the high price has worked because customers read it as a signal of legitimacy.
“we knew there's no way you could be a scam if you manage to charge that much money”
The Tim Ferriss Show: #882: How to Teach a 3-Year-Old to Read and Rethinking Education — Tim Coaches Niels Hoven of Mentava (Sep 10, 2026) · Listen from 1:20:30
Tim FerrissAmerican author, podcaster and investor, host of The Tim Ferriss Show
Ferriss recounts a successful app that gives free access to anyone who emails explaining they cannot afford it, with very low fraud.
“if you can't afford it, send an email to this email address, explain why, and chances are you'll get it for free”
The Tim Ferriss Show: #882: How to Teach a 3-Year-Old to Read and Rethinking Education — Tim Coaches Niels Hoven of Mentava (Sep 10, 2026) · Listen from 37:01
Podcasts
- The Tim Ferriss Show · 1 episode
Episodes
#882: How to Teach a 3-Year-Old to Read and Rethinking Education — Tim Coaches Niels Hoven of MentavaThe Tim Ferriss Show · Sep 10, 2026 · 2 h 14 min
Tim Ferriss runs a live coaching session with Mentava founder Niels Hoven on positioning, pricing, referrals, and marketing for his early-literacy app for preschoolers.