Whatnot

Organization in Entrepreneurship

Whatnot has come up in 1 episode across 1 podcast in TMT, including My First Million. 1 person has made recorded remarks about it.

What people said

LaFontaine said Whatnot has multiple sellers doing well over nine figures, with its largest operation growing from three or four people to 150–200 built almost entirely on the platform.
“It's now probably 150 to 200 people, almost completely built on Whatnot”
My First Million: Whatnot founder: This is the future of e-commerce (Sep 21, 2026) · Listen from 58:36
LaFontaine gave the revenue trajectory as $2.3 million in total sales at the end of 2020, rising to $163 million the following year with about 100 employees.
“By December of 2020, we sort of ended the year at $2.3 million in total sales”
My First Million: Whatnot founder: This is the future of e-commerce (Sep 21, 2026) · Listen from 34:58
LaFontaine said Whatnot did about 30 sales in its first month of December 2019, many of them mispriced items.
“So sort of the journey for us was December 2019, we started it, and I bet you we did 30 sales”
My First Million: Whatnot founder: This is the future of e-commerce (Sep 21, 2026) · Listen from 29:21
LaFontaine said Whatnot deliberately defined itself as user-driven rather than vision-driven, staying willing to change the idea if users did not love it.
“One of the things we always said is we're not a sort of vision driven company. We're a user driven company”
My First Million: Whatnot founder: This is the future of e-commerce (Sep 21, 2026) · Listen from 13:50

Whatnot founder: This is the future of e-commerce
My First Million · Sep 21, 2026 · 1 h 2 min
Whatnot co-founder Grant LaFontaine tells Shaan Puri and Sam Parr how a Funko Pop marketplace became a $20 billion live-commerce company.