What Ryan Levesque has said about Artificial intelligence

Levesque argues audiences have become distrustful of automated sales processes and fake personalization, especially with AI.

“we no longer trust those automated sales processes online, the fake personalization at scale that I've used myself”

the bossbabe podcast: The New Rules of Marketing, Building an Audience, and Digital Entrepreneurship in 2026 (Sep 29, 2026) · Listen from 7:54

Levesque recounts confessing to his audience that for seven years his content had been written by writers and later AI.

“For the last seven years, every single piece of content, every single email, everything that you've seen with my name attached to it was actually not written by me”

the bossbabe podcast: The New Rules of Marketing, Building an Audience, and Digital Entrepreneurship in 2026 (Sep 29, 2026) · Listen from 19:00

Levesque recommends using AI for back-office automation rather than customer-facing content.

“We should be using AI to automate the back office of our business, the parts of our business that are as far away from touching our customer”

the bossbabe podcast: The New Rules of Marketing, Building an Audience, and Digital Entrepreneurship in 2026 (Sep 29, 2026) · Listen from 23:49

Levesque claims general Western consumers hold contempt for AI, so businesses should avoid touting AI use for pragmatic reasons.

“the general consumer in the West right now has a level of contempt and disdain toward all things AI”

the bossbabe podcast: The New Rules of Marketing, Building an Audience, and Digital Entrepreneurship in 2026 (Sep 29, 2026) · Listen from 23:46