Ben Franklin close

Subject in Marketing

Ben Franklin close has come up in 1 episode across 1 podcast in TMT, including This American Life. 2 people have made recorded remarks about it.

What people said

Noah Adams

  • Noah Adams says the only way for a customer to escape a trained salesman is to refuse without giving a reason.

    “The only way out is to be willing to step out of the role that you've created for yourself and say, I don't know why. I just don't want it”

    This American Life: 900: Talk Me Into It (Nov 2, 2026) · Listen from 43:47

What Noah Adams has said about Ben Franklin close →

Ira GlassHost and creator of This American Life

  • Ira Glass argues the Ben Franklin close works by creating an awkward social situation that customers feel unable to leave.

    “the whole sale is built around creating this very awkward social experience where you put the customers on the spot”

    This American Life: 900: Talk Me Into It (Nov 2, 2026) · Listen from 40:42

What Ira Glass has said about Ben Franklin close →

Podcasts

Episodes

  • 900: Talk Me Into It

    This American Life · Nov 2, 2026 · 1 h 1 min

    Ira Glass and reporters examine persuasion before the 2026 midterms: a Detroit canvasser, Montana's Democratic Senate nominee pressured to quit, a sales trick, and an Allentown Republican organizer.