Personal branding
Subject in Marketing
Personal branding has come up in 1 episode across 1 podcast in TMT, including Young and Profiting (YAP) with Hala Taha: Entrepreneurship and Self-Improvement Podcast. 2 people have made recorded remarks about it.
What people said
Courtney JohnsonContent creator, personal brand strategist and host of the Built in Public podcast, who conducted this crossover interview
Johnson advises creators to tie their content to whatever is currently in the cultural zeitgeist.
“what is going on in the zeitgeist of the world that you can pull into your content?”
Young and Profiting (YAP) with Hala Taha: Entrepreneurship and Self-Improvement Podcast: Hala Taha: How to Turn Social Media Visibility Into a Revenue Engine | Marketing (Oct 2, 2026) · Listen from 44:12
Johnson argues new freelancers should focus on solving one client's problem rather than investing in websites and logos.
“the first step is not your website or your name or whatever the first step is solving that first person's problem”
Young and Profiting (YAP) with Hala Taha: Entrepreneurship and Self-Improvement Podcast: Hala Taha: How to Turn Social Media Visibility Into a Revenue Engine | Marketing (Oct 2, 2026) · Listen from 35:49
Hala TahaHost of Young and Profiting podcast and founder of YAP Media, a podcast network and social media agency
Taha argues entrepreneurship content has limited reach on Instagram compared with hot topics like politics or health.
“Entrepreneurship is only going to get so far on Instagram. It's just not a hot topic that people want to share”
Young and Profiting (YAP) with Hala Taha: Entrepreneurship and Self-Improvement Podcast: Hala Taha: How to Turn Social Media Visibility Into a Revenue Engine | Marketing (Oct 2, 2026) · Listen from 41:46
Podcasts
Episodes
Hala Taha: How to Turn Social Media Visibility Into a Revenue Engine | MarketingYoung and Profiting (YAP) with Hala Taha: Entrepreneurship and Self-Improvement Podcast · Oct 2, 2026 · 51 min
In a crossover from Built in Public, Courtney Johnson interviews Hala Taha about growing her personal brand on LinkedIn and turning that visibility into YAP Media.