Shelby Haas-Sapp
Entrepreneur, sales trainer, content creator and founder of She Sells Academy
Shelby Haas-Sapp (Entrepreneur, sales trainer, content creator and founder of She Sells Academy) has appeared as a guest on 1 episode in TMT. Topics they speak about most include Sales psychology, High-ticket sales, Sales objection handling.
In their words
Positions and remarks grouped by topic, each with the exact quote and where it was said.
Sales psychology
Haas-Sapp frames rejection as a math equation in which a known closing ratio means early refusals predict upcoming sales.
“So if your closing ratio is let's say 40%, that means every 10 people you talk to, you're going to close four of them”
Young and Profiting (YAP) with Hala Taha: Entrepreneurship and Self-Improvement Podcast: Shelby Haas-Sapp: The Sales Psychology That Gets Buyers to Sell Themselves | Sales | YAPClassic (Sep 30, 2026) · Listen from 31:19
Haas-Sapp generalizes that young buyers purchase a dream while older buyers purchase relief from a pain point.
“young people are buying the dream and older people are buying a pain point”
Young and Profiting (YAP) with Hala Taha: Entrepreneurship and Self-Improvement Podcast: Shelby Haas-Sapp: The Sales Psychology That Gets Buyers to Sell Themselves | Sales | YAPClassic (Sep 30, 2026) · Listen from 25:44
Haas-Sapp argues that selling with logic alone leads buyers to defer, so emotion must be used to create a buying atmosphere.
“you can't sell with logic because then a buyer is going to make a logical decision”
Young and Profiting (YAP) with Hala Taha: Entrepreneurship and Self-Improvement Podcast: Shelby Haas-Sapp: The Sales Psychology That Gets Buyers to Sell Themselves | Sales | YAPClassic (Sep 30, 2026) · Listen from 10:03
Haas-Sapp contends salespeople must enter every encounter believing it will be the sale, even after repeated rejections.
“But you have to go into every single encounter thinking, this is the sale. This is the person that's going to buy from me”
Young and Profiting (YAP) with Hala Taha: Entrepreneurship and Self-Improvement Podcast: Shelby Haas-Sapp: The Sales Psychology That Gets Buyers to Sell Themselves | Sales | YAPClassic (Sep 30, 2026) · Listen from 5:14
Haas-Sapp argues that intrinsic motivation, rather than personality type, is the main trait that makes someone good at sales.
“I think the main trait of like what makes somebody good is intrinsic motivation, right?”
Young and Profiting (YAP) with Hala Taha: Entrepreneurship and Self-Improvement Podcast: Shelby Haas-Sapp: The Sales Psychology That Gets Buyers to Sell Themselves | Sales | YAPClassic (Sep 30, 2026) · Listen from 2:46
High-ticket sales
Haas-Sapp advises setters to qualify prospects at half the lowest package price because payment plans are common.
“whatever your lowest package is, half of that has to be the minimum because there's payment plans a lot of the time”
Young and Profiting (YAP) with Hala Taha: Entrepreneurship and Self-Improvement Podcast: Shelby Haas-Sapp: The Sales Psychology That Gets Buyers to Sell Themselves | Sales | YAPClassic (Sep 30, 2026) · Listen from 50:40
Haas-Sapp recommends layering several soft closes and a temperature gauge before attempting a hard close.
“I think that soft closing a deal multiple times throughout a sales pitch is the best way to go before you get to a hard close”
Young and Profiting (YAP) with Hala Taha: Entrepreneurship and Self-Improvement Podcast: Shelby Haas-Sapp: The Sales Psychology That Gets Buyers to Sell Themselves | Sales | YAPClassic (Sep 30, 2026) · Listen from 48:45
Haas-Sapp says today's buyers dislike scripted pitches and the sales process now begins with a seller's content rather than the call.
“Today's buyers are super turned off by like scripts and salesy sales pitches”
Young and Profiting (YAP) with Hala Taha: Entrepreneurship and Self-Improvement Podcast: Shelby Haas-Sapp: The Sales Psychology That Gets Buyers to Sell Themselves | Sales | YAPClassic (Sep 30, 2026) · Listen from 47:10
Sales objection handling
Haas-Sapp advocates 'shutting doors' by addressing roughly six potential objections early in the call so buyers cannot raise them at the end.
“And you need to shut every single door that way they can't open it back up later into the sales pitch”
Young and Profiting (YAP) with Hala Taha: Entrepreneurship and Self-Improvement Podcast: Shelby Haas-Sapp: The Sales Psychology That Gets Buyers to Sell Themselves | Sales | YAPClassic (Sep 30, 2026) · Listen from 41:06
Haas-Sapp says the 'I need to think about it' objection is usually a smoke screen driven by fear.
“normally this, I need to think about it objection is just a smoke screen”
Young and Profiting (YAP) with Hala Taha: Entrepreneurship and Self-Improvement Podcast: Shelby Haas-Sapp: The Sales Psychology That Gets Buyers to Sell Themselves | Sales | YAPClassic (Sep 30, 2026) · Listen from 36:05
Women in sales
Haas-Sapp advises women selling to establish frame and credibility early before moving into rapport, and to keep the close simple without justifying the price.
“I guess the biggest difference is a woman really needs to establish frame super early on or else she'll lose it”
Young and Profiting (YAP) with Hala Taha: Entrepreneurship and Self-Improvement Podcast: Shelby Haas-Sapp: The Sales Psychology That Gets Buyers to Sell Themselves | Sales | YAPClassic (Sep 30, 2026) · Listen from 17:22
Haas-Sapp says women are often underestimated on sales calls, which hurts them unless they establish authority and credibility.
“if you don't know how to establish your authority, your credibility, your respect, then you're just going to get walked all over”
Young and Profiting (YAP) with Hala Taha: Entrepreneurship and Self-Improvement Podcast: Shelby Haas-Sapp: The Sales Psychology That Gets Buyers to Sell Themselves | Sales | YAPClassic (Sep 30, 2026) · Listen from 8:08
Atomic Habits
Haas-Sapp, citing Atomic Habits, argues changing one's physical surroundings is the best way to break habits.
“So the best way to break your habits and literally change your life is to get into a different house, a different apartment, or even better, a bigger city”
Young and Profiting (YAP) with Hala Taha: Entrepreneurship and Self-Improvement Podcast: Shelby Haas-Sapp: The Sales Psychology That Gets Buyers to Sell Themselves | Sales | YAPClassic (Sep 30, 2026) · Listen from 1:11:43
Webinar marketing
Haas-Sapp says she opens She Sells enrollment only at the end of masterclasses and webinars for about 20 minutes.
“I only open my program, which is called She Sells, at the end of masterclasses, at the end of webinars. And I only open it for like 20 minutes”
Young and Profiting (YAP) with Hala Taha: Entrepreneurship and Self-Improvement Podcast: Shelby Haas-Sapp: The Sales Psychology That Gets Buyers to Sell Themselves | Sales | YAPClassic (Sep 30, 2026) · Listen from 1:05:00
Social media and self-presentation
Haas-Sapp attributes her growth from under 10,000 to nearly 600,000 Instagram followers to genuine expertise rather than posting tactics.
“this time last year I had less than 10,000 followers and now I'm almost at 600,000 on Instagram”
Young and Profiting (YAP) with Hala Taha: Entrepreneurship and Self-Improvement Podcast: Shelby Haas-Sapp: The Sales Psychology That Gets Buyers to Sell Themselves | Sales | YAPClassic (Sep 30, 2026) · Listen from 57:40
Reverse selling
Haas-Sapp argues buyers distrust a salesperson's words but trust their own, so the job is asking questions that get buyers to commit verbally.
“people believe 0% of the words that come out of a salesperson's mouth because, duh, you're a sales rep. But they believe 100% of the words that come out of their own mouth”
Young and Profiting (YAP) with Hala Taha: Entrepreneurship and Self-Improvement Podcast: Shelby Haas-Sapp: The Sales Psychology That Gets Buyers to Sell Themselves | Sales | YAPClassic (Sep 30, 2026) · Listen from 42:55
Soft girl trend
Haas-Sapp criticizes the soft girl trend, saying manifestation must be paired with hard effort when it comes to sales and work.
“So I always tell my girls like, yes, you can be soft girl, but when it comes to sales and when it comes to like work, you're hard girl”
Young and Profiting (YAP) with Hala Taha: Entrepreneurship and Self-Improvement Podcast: Shelby Haas-Sapp: The Sales Psychology That Gets Buyers to Sell Themselves | Sales | YAPClassic (Sep 30, 2026) · Listen from 33:17
Door-to-door sales
Haas-Sapp calls door-to-door sales the best foundational sales training because it is hardest and involves the most rejection.
“I always like to say door-to-door sales is like the number one sales skill set that you could possibly get”
Young and Profiting (YAP) with Hala Taha: Entrepreneurship and Self-Improvement Podcast: Shelby Haas-Sapp: The Sales Psychology That Gets Buyers to Sell Themselves | Sales | YAPClassic (Sep 30, 2026) · Listen from 28:05
Appearances
Shelby Haas-Sapp: The Sales Psychology That Gets Buyers to Sell Themselves | Sales | YAPClassicYoung and Profiting (YAP) with Hala Taha: Entrepreneurship and Self-Improvement Podcast · Sep 30, 2026 · 1 h 18 min
Hala Taha talks with She Sells Academy founder Shelby Haas-Sapp about sales psychology, objection handling, high-ticket closing, social media branding and webinar selling.
Often appears with
- Hala Taha · 1 shared episode